According to Erika Jakab, chemical engineer, perfumer, and founder of the EJ Parfum brand, life sometimes sets directions for us, even if we don’t recognize them in time.
Her favorite childhood pastime was to place fragrant spring flowers in a jar filled with water to make a delicate cologne.
She wanted to capture the scents, just as they had captivated the little girl.
Yet her life took a completely different turn, and she was unable to break away from the laws of the material world.

His studies and work in chemical engineering and medicinal herbs equipped him with a wealth of scientific and technical knowledge, which decades later helped him turn his childhood game into reality.
By then, he was able to pay attention to the beauty and energies that emanated from the heart and soul. According to his own credo, the alchemical art of fragrance creation is a lifelong love. For him, fragrance creation became a source of joy, with ancient and sacred forces helping him to follow the secret guidance of his heart and express the virtues of nobility, courage, and purity.

Her brand debuted with its first fragrance in 2024. FANTASY is capable of evoking special feelings in everyone. Its distinctive spiciness unlocks the closed door of memories, its flowers open the box of dreams and desires, and finally reward you with an intoxicatingly sweet and smoky warmth. It is different for everyone, unique to everyone.

It was a joy to create and a joy to wear.